What do you do when you’re not exactly sure what your passion is? Specifically when it comes to discovering your business idea? It can be something people even feel a little shameful about. But you’re not alone! I asked myself this question for over 10 years. I had a ton of interests, but wasn’t sure which one to pursue to turn into a business. Whether you’re a multi-passionate, multi-skilled person or simply unsure of which idea to pursue, these questions will guide you in finding that one brilliant idea that you should turn into a business.

Reflect on Your Journey

The first question to ask yourself is: Who were you a couple of years ago? Consider what you have overcome and the results you have achieved for yourself. For example, if you were once stuck in a corporate job but managed to find your path out and start a successful business, that’s a significant accomplishment. Reflect on the transformation you have experienced in your own life.

Leverage Your Network and Skills

Another question to consider is: What audience do you currently have? Take a look at your network and identify who is already in it. Additionally, think about the tangible skill set you possess. When starting out, it’s beneficial to have a concrete skill that you can provide as a service to your audience or network. This skill doesn’t have to be the thing you’re most passionate about, but it should be something that you can deliver well. For example, if you have a skill in website design, you can offer your services to people in your network who may need help with their websites.

Believe in Your Unique Value

You may doubt your own skills and wonder if people will pay for what you have to offer. However, it’s important to remember that you are unique and have a certain way of delivering your skills. We often underestimate ourselves because we assume that everyone else knows how to do what we can do. But the truth is, people are willing to pay for your expertise and the unique value you bring. Don’t assume that everyone knows how to do what you do or that they wouldn’t pay to learn from you.

Tap into Personal Experiences

Think about your personal life and the things you do better than others. Consider the transformations or results you have achieved for yourself, friends, or clients. Even in your day-to-day activities, there may be something that you excel at and have seen positive outcomes from. For example, if you have successfully potty trained your children and helped others do the same, you can package that knowledge and offer it as a service. Don’t underestimate the value of your personal experiences and the skills you have developed.

Pursue Interesting

It’s okay if you aren’t overly passionate about some skill or mission that you can leverage into a career. Just ask yourself this – what do I find interesting? I wouldn’t say my life’s mission was to build websites, but I find the creative challenge of building a website interesting. Interesting enough that I’ve built 70 websites and counting. You can do something for years if it interests you. And your passion can be left for personal endeavors.

Focus and Grow

Finally, it’s important not to try to do it all at once. While you may have multiple passions and skills, it’s crucial to focus on delivering a particular skill to a specific audience. This focus will allow you to develop a reputation around that skill set and see faster success in your business. As your business grows and thrives, you can then explore other avenues and facets of your multi-dimensional personality. Use the money you earn to fuel your creativity and expand your offerings.

Finding Your Business Idea

Finding the right business idea can be challenging, but by asking yourself these clarifying questions, you can gain clarity and direction. Reflect on your journey and the results you have achieved for yourself. Leverage your network and identify a tangible skill set that you can provide as a service. Believe in your unique value and don’t underestimate what you have to offer. Tap into your personal experiences and the transformations you have seen. Go for interesting. Finally, focus on delivering a particular skill to a specific audience and watch your business grow and thrive.

Remember, it’s okay to have multiple passions and skills, but focusing on one area will lead to faster success. Use the money you earn to explore other avenues and facets of your multi-dimensional personality. Don’t try to do it all at once, but instead, take it step by step and build a solid foundation for your business.

I hope these questions have helped you gain clarity on what kind of business idea you should pursue. If you have any further questions or insights, I would love to hear from you in the comments.

If you’re new to business and looking for some support, check out my free resources page to access free trainings and guides to help you get started.

I also invite you to book a free strategy call with me so we can discuss your big dreams and goals and see how we can get you there faster.