Creating your offers as a new service provider is one of the most important things to get right when launching your business. However, many entrepreneurs make the mistake of creating too many offers, which can confuse potential clients. In this article, we will discuss the key points to keep in mind when building your offer structure and how to create a simple yet effective offer suite.
Start with a Free Offer
When it comes to attracting potential clients, offering something for free is a great way to provide value and build trust. For example, as a website designer, you could offer a free website audit to anyone looking to improve their existing website. By offering valuable feedback and information, you demonstrate your expertise and establish a relationship with potential clients.
The Next Level: Paid Offers
Once you have provided value through your free offer, it’s time to introduce a paid offer. This offer should be budget-friendly and involve some level of collaboration with the client. It could be a one-on-one strategy call, an implementation or setup session, or even a template customization if you’re a designer. The key is to offer something that allows the client to take the next step in their journey with your services.
Fully Done-for-You Service
The next tier in your offer suite is the fully done-for-you service. This is where you take care of everything for the client, from beginning to end. Depending on your services and the type of provider you are, there may be something in between the paid offer and the fully done-for-you service. However, the main idea is to offer a comprehensive solution that takes the burden off the client’s shoulders.
Less is more. Simpler is better.
When structuring your offers, it’s important to keep things simple.
Having too many offers can confuse potential clients and make it difficult for them to choose. It can also water down your own results and processes a new entrepreneur. It’s better to get REALLY good at just one or two primary offers before scaling.
Start with a free offer to provide value and build trust. Then, introduce a paid offer that allows for collaboration with the client. Finally, offer a fully done-for-you service or a VIP day for those seeking a more exclusive experience.
Remember, less is more when it comes to structuring offers as a service provider. By offering a simple and clear offer suite, you can attract and convert clients more effectively.
