In today’s world where anything and everything is moving itself online, it is more important than ever to have a website. A website is like a virtual storefront that is accessible to anyone with an internet connection. It allows potential customers or clients to learn about your products, services, offerings, and YOU. It also helps you reach a wider audience to promote your business through search engine optimization (SEO for short!) While it is very exciting to create a new website, it can also be challenging to understand what is needed for a website designer to build a site for you (or to build it yourself!) There are three very important things to do before creating a website for your business. Let’s dive in!

To Write or Not to Write?

One of the most important things to consider before you hire a website designer is who will be responsible for writing the copy on your website. Copy is the text that appears on your website and describes your business, products, and services. It’s essential to have well-written copy that is clear, concise, and engaging to your target audience.

If you’re confident in your writing skills you may choose to write your own copy. However, if you’re not comfortable writing copy, or simply lack the time to do it, it’s definitely worth hiring a professional copywriter. A copywriter can create compelling and effective copy that will help your website stand out and attract your target audience. They can also help you stand out from others in your industry by showcasing what makes your business (and you!) unique.

Update Your Brand Photos with a Professional Photoshoot 

Another important thing to consider is the images that will be used on your website. High-quality, professional images are essential for creating a visually appealing website that accurately represents your business and brand.

Consider hiring a professional photographer for a brand photoshoot. This will ensure that you have high-quality images that are tailored to your business and brand. It’s also important to optimize your images for the web so they load quickly and don’t slow down your website. (Luckily, Showit does this automatically.)

Brand photography is a worthwhile investment to elevate your branding and establish credibility.

Get Clear on Your Business and Services

Before you start the website design process, it’s important to have a clear understanding of your business and services. This includes identifying your unique selling points, understanding your target audience, and having a clear idea of the message you want to convey through your website.

By having a clear understanding of your business and services, you can ensure that your website accurately reflects your brand and effectively communicates your message to your target audience.

To recap, here’s what to do before creating a website for your business:

• Consider whether you will write your own copy or hire a copywriter. I recommend my business partner High Wire Studio!
• Take high-quality, professional images that accurately represent your brand
• Get clear about your business and services, your target audience, and what makes you unique

By taking these steps, you can make the website creation process smooth – whether it’s you building it or you hire a designer! 

If you’ve decided that you prefer to hire someone to build your website, or offer guidance on the experience, let’s chat! Get in touch to learn how Ivy Lynne Studio can support you.